Innovation

Innovation in Brazil should not be equated with the well-known national flair for "jeito" - the ability to work out often surprisingly successful solutions to seemingly impossible personal, social, economic, and political challenges.

Rather, the unique challenges of Brazil's scale, cultural and political foundation, development experience, and the extraordinary diversity of business endeavor in the world's 6th largest economy has necessarily encouraged innovation in product concept and design, production and distribution methods, marketing approaches, and business organization models. 

                                         Join us as Brazil-Today explores the creativity and the multiple expressions of innovation in contemporary Brazil.